Imagine a world where our beloved pets, despite facing treatable behavioral issues, are often surrendered or even euthanized. It's a harsh reality, but one that Purina Pro Plan Veterinary and Ease are determined to change.
The Problem: A Gap in Veterinary Care
Pet behavioral problems are a common concern for veterinary practices, yet only a tiny fraction of practicing veterinarians in the U.S. are board-certified veterinary behaviorists. This lack of specialized expertise can lead to frustration for vets and techs, and ultimately, compassion fatigue.
The Solution: A Revolutionary Partnership
Enter Ease, an online platform dedicated to veterinary behavior specialty care. By partnering with Pro Plan Veterinary, they aim to bridge this gap and make behavioral treatment more accessible to pet parents nationwide.
Here's how it works: Ease connects vet practices with its team of board-certified veterinary behaviorists, offering expert support at no cost. DVMs can quickly submit behavioral cases, and Ease provides clients with structured behavior programs, while the DVMs handle medication and testing with guidance from the behaviorists. Clients even get their own online pet portal with tailored treatment plans, training tutorials, and email support.
But here's where it gets controversial: with so few veterinary practices having a dedicated DACVB on staff, is it enough to rely on external support? Or should there be a push for more specialized training within the industry?
A Natural Fit: Calming Care
The partnership between Pro Plan Veterinary and Ease is a perfect match. One of the key tools in Ease's treatment toolbox is Calming Care, the #1 veterinarian-recommended brand from Pro Plan Veterinary Supplements. Calming Care contains beneficial bacteria that help dogs and cats maintain calm behavior, offering a natural and effective solution.
The Impact: Raising Awareness and Improving Care
Through this collaboration, Pro Plan Veterinary continues its mission to support vets and address the challenges they face in practice. Ease, on the other hand, is redefining how pet families and veterinarians access expert behavioral support. Together, they aim to raise awareness of behavioral issues and ensure that every pet family can access specialist-level help without delay.
And this is the part most people miss: behavioral issues are not just a pet problem, but a family problem. By addressing these concerns, we can improve the well-being of our pets and the entire family unit.
So, what do you think? Is this partnership a step in the right direction for the veterinary industry? Or are there other approaches we should be considering? We'd love to hear your thoughts in the comments below!
