Men's Grooming Products: The Complete Trendy List in 2022 (2023)

WFH or work from home has been a default working mode for most people around the world over the past two years. As our need to commute diminished and we started being more carefree about our attire and appearance, one would have expected a negative effect on the grooming products market. Multiple studies that indicate strong growth in the grooming items, especially the men’s grooming products, however, proved otherwise. Continue reading to learn about the popularity of grooming products for men, as well as the business prospects that come with it!

Table of Contents
The rise of men’s grooming products
Trendy men’s grooming products in 2022
Moving forward

The rise of men’s grooming products

Many indicators point to a steady increase in men’s grooming products for the next 5-10 years. The minimum Compound Annual Growth Rate (CAGR) between 2021 and 2026 is estimated at 5.1%, while a separate study in 2021 revealed a slightly higher CAGR of 6.5% for the forecast period 2022-2027. And an even higher CAGR was predicted to continue for the next ten years, hitting 7.9% from 2021 onwards and reaching around $14.1 billion by 2031.

Numerous reasons have contributed to this consistent burgeoning trend, from a spike in the number of men’s salons and general disposable income to increased awareness of self-care and the gaining popularity of do-it-yourself (DIY) grooming products. The male grooming products market is set to take off further in the next few years. Among all these reasons, perhaps the most relevant and compelling is the greater focus on personal care in light of the recent global healthcare industry disruption.

Trendy men’s grooming products in 2022

Natural/organic ingredients oriented

In 2022, when it comes to the selection of grooming products for men, natural or organic-oriented products are without doubt the focus of the year. This statement is self-evident with at least three international US and UK media crowning brands with natural or organic products to top their men’s grooming brands list of the year.

(Video) TOP 10 GROOMING ESSENTIALS | my go to products

The top 3 brands that make it into the list of the best men’s skincare products of 2022 by Observer, for example, are in every aspect natural or organic accentuated. The Los Angeles Magazine went a step further by listing all their top 5 highlighted men’s skincare brands in 2022 as brands with naturally boosted products. In fact, 7 out of its list of top 10 skincare brands for men are natural products. Even half of the list of new men’s grooming brands to try out in 2022 is all about natural elements.

Forecasts from multiple studies released in 2022 also serve as solid proof of such a growing trend. Natural products for skin are predicted to increase by a CAGR of at least 6.6% or up to 7.5% between 2022 to 2030. The rise of consumer awareness of health and well-being over the past two years as well as growing environmental concerns are credited as the main driving factors behind such a steady development. All these show that while the costs for natural/ organic grooming products are generally on the high side, people are willing to go for the quality and thereby opening a tremendous opportunity for wholesalers.

Skincare for men with natural ingredients such as aloe vera and shea butter can come in a full set covering from all facial essentials such as face cleanser, face cream, face serum and face masks to hair and body care such as shower gel and shampoo. On top of these, some manufacturers go beyond the typical standard facial and body cleansing products and extend to skincare maintenance series with moisturizing balm, eye serum, anti-aging facial serum, and night cream. Some of the typical skincare products for men are as illustrated below:

Men's Grooming Products: The Complete Trendy List in 2022 (1)

Manicure & pedicure

Manicure for men has become quite the thing in 2022, led chiefly by various male celebrities, as featured in multiple men’s magazines and fashion websites.

While men may probably be drawn to nail art for aesthetic reasons, they tend to emphasize self-identity and expressions as well as individuality through it. As demonstrated by most celebrities, men may use nail art as an extension of their complete outfits to magnify their colorful or cool personalities.

(Video) Our Favorite Grooming Products - Recommendations for Shaving, Hair & More

Another practical and pivotal reason that likely ignites such passion is the surge in health consciousness in recent years, which has made people appreciate the necessity of nail care, a role that manicure and pedicure can easily support.

A complete men’s manicure and pedicure kit typically consists of around 15 pieces of professional stainless steel tools and often includes a few items for facial needs, such as an acne needle or eyebrow scissors. There are also some comprehensive kits such as this 29-piece professional manicure pedicure set that includes tools in various sizes. Alternatively, a rather small, easy-to-carry manicure pedicure set in a zipper bag with about 6-8 pieces of essential tools included can also be a great choice for the home use, DIY grooming market.

Men's Grooming Products: The Complete Trendy List in 2022 (2)

All about beards

From an established men’s magazine to a popular chain barbershop, beards are unanimously described as an ongoing trend in 2022, even though they were already considered popular back in 2021. They also cited the WFH trend as the likely reason behind the blossoming popularity of beards. While people may not necessarily get more relaxed by working from home, they certainly get more freedom in terms of fashion choices and styling options.

The good news is, according to multiple reports and studies, WFH itself is evolving from a trend to be a permanent arrangement in various parts of the world, including America and Australia. The liberation endowed by WFH in terms of fashion and grooming taste signifies that the buzz for beards is likely to continue for quite a while.

Shave care-related products are indeed often inaugurated as the number 1 selling product category among all the men’s grooming essentials. This is hardly a surprising fact since almost every man needs to keep a clean-shaven routine from time to time, and this is when a razor with a built-in lubrication strip as shown in the picture below comes in handy.

(Video) The ONLY 10 Items Man NEEDS to be Attractive & Handsome! (Grooming Essentials)

Men's Grooming Products: The Complete Trendy List in 2022 (3)

And the latest research, which will be fully released only in July 2022, proves that beard grooming products are definitely on the rise. It reports an increase in personal care products for men and, as a result, a growing trend for beard trimmer-related products.

Another significant point that underscores the growth of beard care products is the fact that even the world’s top razor brand Gillette began to launch its beard care line of products in 2020. This is indeed a very different move since a full beard care kit covers quite a wide range of products, from beard care oil, shampoo, and trimmer to beard roller, basically almost everything a man needs for his beard.

Men's Grooming Products: The Complete Trendy List in 2022 (4)

On the other hand, beard growth or beard length enhancer oils that can boost facial hair growth are almost certainly in great demand for those who would like to keep an even, well-groomed beard. An organic, herbal-based beard oil meanwhile may help to elevate the consumer confidence in its health-oriented approach, as shown in the picture here:

Men's Grooming Products: The Complete Trendy List in 2022 (5)

Ultimately, a beard pencil filler may come to the rescue in the event of uneven facial hair growth, which is also known as a patchy beard. A beard pencil can help to fill in the gaps between patchy beards and create the impression of a full and groomed beard almost instantly.

Men's Grooming Products: The Complete Trendy List in 2022 (6)

Moving forward

Three major trends in men’s grooming products that wholesalers should keep an eye on in 2022 are natural or organic-oriented products, manicure and pedicure kits, and beard-related items, including shave care and beard care products. In summation, this year’s trends show that men nowadays generally view grooming products as a personal care necessity that should be both healthy and capable of bringing out their personalities while also assisting them in projecting a more manly image. Wholesalers might delve deeper into these aspects to discover more potential in men’s grooming products and get more ideas for similar items from

(Video) RedBeards Best Men's Grooming Discoveries of 2022!

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Beauty new tech, Market trends, New arrivals


What are the men's grooming products? ›

Listed below are some grooming essentials that every man should own to cover all their skincare and hair care needs.
  • Top 7 male grooming essentials.
  • Face Wash. ...
  • Scrub. ...
  • Moisturiser. ...
  • Sunscreen. ...
  • Shower Gel. ...
  • Shampoo. ...
  • Beard Grooming Products.

Which grooming company is best for men? ›

The Man Company, Beardo, Ustraa, Forest Essentials, Bombay Shaving Company, Spruce Shave Club, LetsShave, Man Matters, Man Arden, & Garnier Men are the Top 10 Best Men's Grooming Brands in India in 2023.

What is in a men's grooming kit? ›

  • Men's Shaving & Grooming – Find the tool to suit your needs.
  • Electric Shavers.
  • OneBlade – Trim, Edge and Shave.
  • Beard Trimmers.
  • Multi Grooming Kits.
  • Hair Clippers.
  • Body Groomers.
  • Nose and Ear Trimmers.

How did men's grooming trends changed around the mid 1990s? ›

The grunge movement of the 1990s popularised an unkempt, natural style in opposition to the artificial looks of the 80s. Long, matted and unstyled hair characterised this look, and tattoos as well as tongue, eyebrow and nose piercings became popular among young men.

What is the basic grooming for men? ›

Wake up, drink water, wash face and brush teeth, cleanse, apply antiperspirant and get dressed. I make sure to look and feel the best I can every time I get out of the front door. There you have it then! The Best Grooming Tips For Men in a simple cohesive simple guide.

What is the market for men's grooming? ›

The global men's grooming products market size was valued at USD 74.8 billion in 2021 and is projected to reach USD 132.73 billion by 2030 at a CAGR of 6.58% from 2022 to 2030.

What brand do professional dog groomers use? ›

Professional groomers consistently rated the Pride + Groom line of pet beauty products as a top pet grooming tool. The brand carries a shampoo and conditioner for just about every type of dog coat, whether they have fur, hair, or sensitive skin.

Which grooming kit is best? ›

  • MI Cordless Beard Trimmer. GET THIS.
  • PHILIPS Cordless OneBlade Hybrid Trimmer and Shaver. GET THIS.
  • SYSKA Beard%2C Head and Body Grooming Trimmer. ...
  • PHILIPS Skin-friendly Beard Trimmer. ...
  • NOVA Cordless Multi Grooming Trimmer (Set of 2) ...
  • Philips Norelco Multigroom Series 3000. ...
  • PHILIPS Multi Grooming Kit. ...
  • PHILIPS Multi Grooming Kit.
Feb 3, 2023

What is the biggest dog grooming competition? ›

All American Grooming Show

The Midwest edition and the longest-running grooming show in the world. GroomTeam USA grew out of this event. Groom Team is a non-profit organization dedicated to developing grooming skills. The top groomers go on to compete at World Team Competitions.

How should a man groom his privates? ›

The key to shaving pubes is to use short strokes with gentle pressure. You can shave in any direction that feels comfortable, but shaving “with the grain” will help to avoid excess shaving irritation. Clean the blade in water every 2-3 strokes to keep your hair from blocking the blades.

What are three things used for personal grooming? ›

In this article, we share six things you'll need in your grooming kit for home.
  • Shaving Kit‍ ...
  • Shower Gel. ...
  • Deodorant. ...
  • Lip Balm. ...
  • Hair Products. ...
  • Face Wash. ...
  • Conclusion.
Jun 5, 2020

What are personal grooming items? ›

These are cleansing products, hair care products, oral care products, sun care products, skin hydrating products, feminine care products, hair removal products, nail care products, eye care products and anal hygiene products.

Why do older men groom? ›

Grooming is a gradual process where a (usually older) abuser tries to gain the trust of a vulnerable (usually younger) individual. Typically at the start, an abuser's behavior seems benign enough. For instance: They might offer words of affirmation or give a token of appreciation.

How do you know if you're being groomed by an older man? ›

Signs of Grooming
  • The person becomes withdrawn, or they may seem troubled by something but unwilling to talk about it. ...
  • You notice them using or wearing something new, that you didn't buy for them.
  • Groomers often aim to isolate their targets from their family or friends.
May 16, 2019

When did beards become trendy again? ›

Since re-emerging around 2014, gaining popularity through celebrity endorsement and a new market for cosmetic beard products and, at least for a time, being celebrated (as well as debated) beards have seldom so popular since the 1960s and 70s.

What are the 6 categories of grooming? ›

These are 6 employee grooming types that need to be standard at retail stores.
  • Body Hygiene. The most obvious is body hygiene, which refers to the practice of keeping the basic level of self-cleanliness on a daily basis. ...
  • Body Scent. ...
  • Hair Hygiene. ...
  • Clothing Hygiene. ...
  • Dental Care. ...
  • Skin Care.
Feb 10, 2022

Do men groom their pubic hair? ›

Stats show that men are split right down the middle when it comes to pube grooming, so it's really all about personal preference. Some men go completely pube-less, while others just keep it trimmed. Some men don't pay any attention to it beyond keeping it clean — and either way, it's totally okay!

What percentage of men groom their pubic hair? ›

Most men prefer to groom their pubic areas themselves, with our study finding that over 80 percent prefer to do just that.

Where do dog groomers make the most money? ›

Highest paying cities for Pet Groomers near United States
  • Las Vegas, NV. $26.42 per hour. 51 salaries reported.
  • Houston, TX. $24.05 per hour. 40 salaries reported.
  • Fort Worth, TX. $23.36 per hour. 42 salaries reported.
  • Denver, CO. $23.06 per hour. 43 salaries reported.
  • San Diego, CA. $22.76 per hour. ...
  • Show more nearby cities.

What is the highest dog groomer salary? ›

While ZipRecruiter is seeing salaries as high as $57,573 and as low as $21,265, the majority of Pet Groomer salaries currently range between $31,100 (25th percentile) to $31,100 (75th percentile) with top earners (90th percentile) making $42,012 annually in California.

What shaver do groomers use? ›

A5 clippers — “A5 clippers refer to the type most professional groomers use,” Schaefer told The Dodo. “These clippers are more heavy duty and utilize various interchangeable steel blades.”

What is better than Manscaped? ›

The king of the road is the Manscaped Lawn Mower 4.0, boasting a rough and rowdy 7,000 RPM's of ball polishing power. The BALLS Trimmer comes in second, with a 6,200 RPM motor. Then, lagging in third with a respectable, though not fearsome 6,000 RPM motor, is the Meridian Trimmer.

What is a full grooming kit? ›

Grooming kits vary in contents, but in the best grooming kits for horses you'd expect to see the majority of the following items: dandy brush, body brush, face brush, rubber currycomb, hoof pick and mane comb. You may also find a sweat scraper, hoof oil brush, sponge or plastic currycomb.

What is the hardest part of dog grooming? ›

Keeping Up with Cleaning Protocols

One of the hardest parts about working at a dog grooming salon is keeping up with the cleaning. We have a constant flow of dogs coming in and out of our facility. Some people think that professional dog groomers just playing with puppies all day, and they are wrong!

What is Rule #1 for grooming a dog? ›

1. Consider Safety When Grooming a Dog. The most important part of every groom is to make sure both you and the dog are safe. For the dogs, you must make sure that they aren't going to fall off the table, that they're not unsupervised on the table for too long, or that the noose isn't too tight.

What state has the most dog groomers? ›

California (17,823 businesses), Texas (12,705 businesses) and Florida (11,018 businesses) are the States with the most number of Pet Grooming & Boarding businesses in the US.

Is there money to be made in dog grooming? ›

Can Dog Groomers Make Good Money? How much do dog groomers make? It's possible for dog groomers to make good money, especially if they start their own businesses. If they have a successful business with a large clientele, and they have the scope to groom several dogs per day then they have the scope to earn good money.

What is the current trend for male pubic hair? ›

Male pubic hair is currently less "full bush" and more "clean-cut," which is the current trend. As a result, not all men should completely shave off their pubic hair because doing so can cause excruciating discomfort and even unpleasant skin conditions like razor burn or ingrown hairs.

Is shaving pubic hair still popular? ›

Turns out, I'm not the only one who's curious—nor am I the only one with strong feelings on the subject. Fifty-three percent of the women who responded to PureWow's questionnaire said they regularly remove at least some of their pubic hair, with another 11 percent saying they only do so for specific occasions.

What are 5 examples of personal grooming? ›

Personal hygiene which is also referred to as personal care includes all of the following: Bathing and Showering ➢ Hair care ➢ Nail care ➢ Foot care ➢ Genital care ➢ Dental care Personal hygiene is keeping the body clean, and helps prevent the spread of germs.

What is personal grooming Basic 4? ›

Personal grooming is a practice of keeping our body clean and looking after ourselves on a daily basis. It includes brushing our teeth, washing our body and hair, taking care of our skin and nails, washing our hand and doing some exercises.

What are the 7 personal care product? ›

The basics

Specifically, there are seven categories of cosmetics and personal care products - oral care, skin care, sun care, hair care, decorative cosmetics, body care and perfumes.

What is psychological grooming? ›

Grooming is when someone builds a relationship, trust and emotional connection with a child or young person so they can manipulate, exploit and abuse them.

How does a narcissist groom you? ›

Malignant narcissists begin their relationships with excessive amounts of contact, praise, flattery, and attention – this is known as love bombing. They use love bombing to groom their victims in order to get them invested in a fabricated future together – one that they never plan to deliver on.

Why men should groom their pubic hair? ›

One of the main reasons why men choose to shave or trim their pubic hair is for improved hygiene. The pubic area can be a breeding ground for bacteria and other microorganisms, which can lead to unpleasant odors and infections.

How do you tell if you are being groomed? ›

Signs of grooming
  1. Asking you to keep things secret. ...
  2. Trying to find out things about you. ...
  3. Sending you sexual messages or images. ...
  4. Giving you gifts or compliments. ...
  5. Making you feel isolated. ...
  6. Threatening you. ...
  7. Things are too good to be true.

What age is not considered grooming? ›

No one is immune to grooming, though some are more susceptible than others — including minors, "because of their naiveté,” Marlowe Garrison says. “[Grooming] can occur at any age, and it has a great deal to do with gullibility, insecurity, religion, and culture.

What do predators look for in victims? ›

The predator identifies a victim who seems vulnerable, often looking for a child with low self-esteem, an obedient/compliant personality, or mental disability. If possible, he or she also assesses the child's home life for signs that the parents are uninvolved or pre-occupied.

How can a man be the best groomed? ›

8 Habits of Well-Groomed Men – A Quick Guide
  1. Take care of your nails. Long nails don't look good for men. ...
  2. Style your hair. Your hair showcases your style. ...
  3. Exfoliate once in a while. ...
  4. Get haircuts every couple of months. ...
  5. Keep your facial hair tamed. ...
  6. Wax your body hair. ...
  7. Stay hydrated. ...
  8. Brush well – and floss regularly!
Aug 4, 2020

What is the beard trend for 2023? ›

One of the top styles of beards for 2023 is the shadow goatee, which is generally easier to make work than your traditional goatee is. With a traditional goatee, your beard is centered and small on your chin's front area.

Will beards be popular in 2023? ›

It's a time of rediscovery for forlorn beard and mustache styles. But maybe, more importantly, men are rediscovering the freedom to look and dress in ways that make them feel more confident. Suffice to say—beards aren't going anywhere in 2023.

Is a beard or no beard in 2023? ›

“In 2023, both clean-shaven and stubble will be on trend. For the past few years, men's fashion has been shifting away from full beards towards a more 'natural' look – one that is closer to the modern classic of a clean shave or light stubble.

What is the name for male grooming? ›

In a 2017 study in the US, 50.5% of men surveyed reported engaging in pubic grooming. This rising prevalence has led to the coining of the term 'manscaping' as a specific neologism to describe the practice. The term is a portmanteau of the words 'man' and 'landscaping', and its first known use was in 2003.

Should men groom body hair? ›

The simple answer is yes, shaving body hair can help reduce body odour! Underarm hair is a wonderful breeding ground for bacteria, which thrive under the protective cover of the body hair, boosting the smell of perspiration as a result.

What are the best grooming products for beards? ›

The Best Beard Care Products, According To A Master Barber
  • Getty Images.
  • Acqua di Parma. Acqua Di Parma Barbiere Refreshing Face Wash.
  • Aesop. Aesop Shine Hair & Beard Oil.
  • Art of Shaving. Art of Shaving Beard Comb.
Mar 29, 2023

What is it called when a man shaves his pubic hair? ›

Manscaping, a 21st-century term, is the art of shaving, trimming, and grooming your body hair. The focus is typically on the groin area where pubic hair resides and is a process used to make oneself more attractive to a partner. Throughout history, manscaping has gone in and out of style.

Are there two types of grooming? ›

I found two types of social grooming (elaborate social grooming (orange) and lightweight social grooming (green)) and social relationship forms depending on them.

What is well groomed man? ›

adjective. A well-groomed person is very neat and clean, and looks as if they have taken care over their appearance. More Synonyms of well-groomed.

Should men groom their private parts? ›

It's all up to you. There's no right or wrong way to handle your pubic hair. Stats show that men are split right down the middle when it comes to pube grooming, so it's really all about personal preference. Some men go completely pube-less, while others just keep it trimmed.

Why is pubic hair important for men? ›

Pubic hair plays a role in reducing friction during activities such as sexual intercourse. It also plays a role in preventing dirt and pathogens from entering the genitals. A person can safely remove their pubic hair if they wish to, but they do not need to.

Do I need beard oil or balm? ›

Beard oils are best for those in the begging stages of growing out their beard while balms are better int the later stages. Balms are better for those who want more structure to their facial hair while oils are better for those who need an extra layer of skincare.

Should I use Beard Oil everyday? ›

At a minimum, you should apply beard oil daily. But if you have a longer beard, coarse beard hair, dry skin, or live in a drier climate, using beard oil more than once a day can help better moisturize your beard.


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